NO MERCY Out now on halfsumo.com. Featuring a special edition women’s fit rashguard & spats, alongside a men’s fit No-Gi set. Also introducing the new total black SEKAI Backpack. Crafted in a unique black 450gsm Pearl Weave kimono fabric, a modern tribute to the classic BJJ gis. #halfsumo #nomercy #jiujitsu
halfsumo.com
May 22, 2026Instagram
NO MERCY. Friday, May 22 / 12 PM EST Only on HALFSUMO.COM #halfsumo #jiujitsu
halfsumo.com
May 21, 2026Instagram
The NO MERCY series was born during the earliest days of Half Sumo and went on to become one of the most iconic and recognizable design series in the history of the brand. It started as a curiosity with a forgotten piece of history: the Onna-bugeisha (女武芸者), the female warriors of feudal Japan. For years, they were spoken about almost like myths. Ghosts hidden between the pages of samurai folklore. Stories of women moving through battlefields with impossible speed, cutting through armies with elegance and brutality alike. We grew up believing they were legends, but over time we discovered they were real. Long before the emergence of the celebrated samurai class, women were already preparing for war. The Onna-bugeisha fought alongside men during some of the darkest and most violent chapters of Japanese history. Trained in the use of the naginata, masters of tantojutsu. One legendary figure, later known as Empress Jingū (c. 169–269 AD), is one of the most mysterious and mythologized women in Japanese history, existing somewhere between documented history, folklore, and Shinto legend. Most of the stories about her come from ancient chronicles like the Kojiki and the Nihon Shoki, written centuries after her supposed lifetime, so separating truth from legend is almost impossible. According to legend, after the emperor ignored the gods and died suddenly, Jingū took command herself. She is said to have led an invasion of Korea while pregnant (!!!!) . In many depictions she appears calm, elegant, almost supernatural, the opposite of the wild berserker archetype. There are darker stories tied to her mythology though. Some versions portray her as ruthless in battle, capable of executions and terrifying acts of vengeance. In medieval retellings and kabuki adaptations, she is sometimes depicted ordering beheadings or personally delivering justice to traitors and enemies…. With NO MERCY. COMING FRIDAY. #halfsumo
halfsumo.com
May 20, 2026Instagram
A shinobi is a shadow. Shadows do not speak they simply act. 忍びは影なり。影は語らず、ただ成す。 Shinobi wa kage nari. Kage wa katarazu, tada nasu. THE SHINOBI GI 🥷 Halfsumo.com
halfsumo.com
May 19, 2026Instagram
FIRST PHOTO DUMP RECAP 📸 Saturday, May 16, we had the honor of being part of the EMPIRE CUP SUMO 2026. Over 4,000 people (FOUR THOUSAND!!!) came out to show love and support for this incredible martial art. THANK YOU BROOKLYN 🏯🔥 Huge thanks to the @nysumoclub for organizing such a fantastic event.
halfsumo.com
May 18, 2026Instagram
Who said people couldn’t fly? These Sumo wrestlers proved its possible. Congrats to everyone who competed in NYC’s Sumo tournament!
halfsumo.com
May 17, 2026Instagram
Empire Sumo Cup returned to Industry City for some ACTION. Some exciting and incredibly fun competition. Truly a great birthday celebration, thanks to everyone who came out. And, considering how quick the matches go, sumo could really be the sport for the TikTok generation with the right.....push. #empirecupsumo #sumo #industrycity #brooklyn #sports
halfsumo.com
May 17, 2026Instagram
BROOKLYN, THE DAY IS TOMORROW. ☀️☀️☀️ Weather forecast: SUNNY with a high chance of HEAVYWEIGHT COLLISIONS. 💥 We are beyond proud to present the EMPIRE SUMO CUP 2026. It has been an incredible honor to work alongside the @nysumoclub on this historic event for all martial arts lovers across the 5 boroughs. 🗽⚔️ This year, a wave of BJJ fighters will step onto the dohyo to test themselves against experienced sumo wrestlers in one of the most explosive crossover clashes in combat sports. 📍 TOURNAMENT VENUE Japan Village Courtyard Stage Industry City — Brooklyn, NY Expect taiko drums, brutal collisions, tradition, chaos, and one of the wildest atmospheres New York combat sports has to offer. 90 athletes. 40 clubs. 8 countries. THE EMPIRE SUMO CUP. TOMORROW. 💥 FREE ENTRY. The Half Sumo Collective will also be taking over Japan Village for a one-day-only installation featuring exclusive drops, limited pieces, and special event merch. Final hours to RSVP. Come early for a better spot and witness history with us. See you all tomorrow. 🥷🔥 #empiresumocup #halfsumo
halfsumo.com
May 15, 2026Instagram
HORIMONO. OUT NOW HALFSUMO.COM #halfsumo #jiujitsu
halfsumo.com
May 15, 2026Instagram
HORIMONO. DROPS TOMORROW — MAY 15 12 PM EST exclusively on HALFSUMO.COM Tribute to the art of being marked. Inspired by traditional Irezumi, old-school tattoo flash, and the warriors who wear their story on their body. Sign up for early access link in bio 🐉 LIMITED DROP
halfsumo.com
May 14, 2026Instagram
Another day in the office. Got to spar the legendary @showtimepettis 🫡 — Photos by @cloud_city_vista 📸
halfsumo.com
May 13, 2026Instagram
Energy doesn’t come from what you do it comes from why you do it…you will be known and remembered by your scars, not your crowns… What experience are you creating today that will make somebody put their phone down… Stay in it - always believe, - PLT 🙏🏼 @hugh_gregoryfitzgerald @87northaction 📷 @under.cover.photography
halfsumo.com
May 13, 2026Instagram
HORIMONO. OUT FRIDAY / MAY 15 12 PM EST exclusively on HALFSUMO.COM Tattoo culture has always lived inside Half Sumo. From the first samurai we ever illustrated, to the dragons, koi fish, demons, daggers, and stories written across the skin of fighters. This new capsule is a tribute to the art of being marked. Inspired by traditional Irezumi, old-school tattoo flash, and the warriors who wear their story on their body. The collection features a new No-Gi set and limited tees infused with classic Irezumi and Old School tattoo symbolism. 🐉 LIMITED DROP #halfsumo
halfsumo.com
May 13, 2026Instagram
Just got a new gi. 👀 #halfsumo #Shinobi
halfsumo.com
May 12, 2026Instagram
Saturday is approaching and we are beyond excited to present the second edition of the #EmpireSumoCup. After the incredible success of last year, we worked hard to make this edition even bigger, heavier, and more thunderous. We can’t wait to see all of you at the 2026 Empire Sumo Cup. Huge thank you to the @nysumoclub for organizing such an incredible event. We are truly honored to be part of this amazing experience once again. See you all in BROOKLYN this Saturday. GET READY TO FEEL THE STOMP. ⚡️ #halfsumo #newyork
halfsumo.com
May 12, 2026Instagram
After the smashing success of New York City’s first-ever open sumo tournament, the Empire Cup is officially back up for grabs. The debut 2025 edition made history, even landing on the cover of the New York Times sports section, and this year, we’re coming back bigger, heavier, and louder. In less than a week, 90 athletes from 40 clubs and 8 countries will collide at the second Empire Cup. Featuring: • Women’s divisions • Junior divisions • 5 weight classes from Featherweight to Heavyweight • And of course… the chaos everybody’s waiting for: OPENWEIGHT. This year, a wave of BJJ fighters will step onto the dohyo to test themselves against experienced sumo wrestlers in one of the most explosive crossover clashes in combat sports. FREE ENTRY. 📍 TOURNAMENT VENUE Japan Village Courtyard Stage Industry City — Brooklyn, NY Expect taiko drums, brutal collisions, tradition, chaos, and one of the wildest atmospheres New York combat sports has to offer. Half Sumo will also be taking over Japan Village for a one-day-only installation featuring exclusive drops, limited pieces, and special event merch. Pull up. Say hi. Witness history. Don’t miss it. 🥋🔥 #halfsumo #nysumoclub #empiresumocup
halfsumo.com
May 11, 2026Instagram
THE FULL SHINOBI COLLECTION LIVE NOW HALFSUMO.COM From the shadows… can you spot the special surprise? 🥷 #halfsumo #jiujitsu
halfsumo.com
May 8, 2026Instagram
Homepage change from Half Sumo
halfsumo.com
May 8, 2026Homepage
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